Silly for Silly Bandz

by Tim on May 24, 2010 · View Comments

in All in a Day,On Being a Child

It was bound to happen sooner or later. We are now a family contributing to the “Silly Bandz” craze apparently sweeping the nation and children’s wrists in a town near you.

The neighborhood has been buzzing with the sounds of chattering six year olds trading animal shaped colored silicone bracelets for the past month*.

*Does this remind anyone at all of the jelly bands those of us children of the eighties found fashionable?

A word to the wise, hell hath no fury like a child separated from their Silly Bandz.

Michael Lewis, owner of Forever Collectibles based in Edison, N.J., makes Logo Bandz. He said the craze started in America about a year ago but has been going on in Asia for several years.
“It’s a very unique phenomenon. There is no marketing,” he said. “I have never seen anything like it.” His company is selling more than half a million packages a day — and rising.

Kids have been known to wear more than twenty on each arm with some kids in the hundreds.

Silly Bandz

You would think these things were made of solid gold, 5/24/2010


So far, Ryan hadn’t shown much of an interest to us in Silly Bandz. I don’t know how much she had been inundated with them as status symbols in the childhood pecking order or how much she cared if she were. That was until today when I picked Ryan up from school and found two brightly colored rubber animals gracing her wrist. She was so excited that two of her friends each gave her one of their Silly Bandz and not knowing — ok, kind of knowing — what I was getting myself into, I asked Ryan if we should get some Silly Bandz so that she could give her two friends bands in return. I though this could serve as a good lesson in reciprocating kindness.

I should have, however, done a little research before opening my mouth. Remember that Wii craze during the Christmas of 2008 or the Cabbage Patch Kids craze of 1982 or the Tickle Me Elmo phenomenon? Two Walgreens and no rubber bracelets later, I smartened up and called a Rite Aid not to far away from where we were and was thrilled to hear that they were in fact in stock.

Needless to say, I stocked up on a few packs, thinking they would be big hits in Ryan’s party favors for next weekends’ birthday party. Ryan, to her credit, started immediately thinking about which bands from the pack she was given would go to her friends that gave her bands that day at school. Then she proceeded to get excited about the possibilities of giving a band to her friend Shaelyn who didn’t know about them yet and even more excited as I explained the concept of “trading” to her*.

*I swear this is the truth…on the way to drop Ryan off at school today I passed a driveway in the neighborhood whose blacktop was adorned with a chalk message that could be seen from the car;

If you are looking to trade silly bands, stop here and ask.


I fear that I may have opened up Pandora’s box…and even worse, it may in fact be filled with millions of silicone rubber bracelets.

Of course…don’t tell anyone, especially Ryan, that the ones we found were nothing but a cheap knockoff “Silly Bandz”-impostor.

Impostor Silly Bandz

Don't be fooled by a knock off brand. "Shaped Rubber Bands" don't even have a cool "z" and the end, 5/24/2010



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  • Zaza

    Unbeknownst to me about the fad, I almost picked up a pack of these at Gepetto's on Sun. for Ryan as I thought she might like them. Do you want the “real deal”?

  • tdaloisio

    Ryan would LOVE them…real deal or not ;)

  • http://twitter.com/mdaloisio Morgan Daloisio

    It's like slap bracelets!!

  • BORSE63

    I found this article thought you would be interested..I just ordered 4 of these for my kids they love them

    OH SNAP CASES! THE FIRST OFFICIAL ANIMAL SILICONE BAND HOLDER
    FINALLY… A PLACE TO STORE ALL THOSE SILICONE RUBBER BANDS!!!

    Online store debut August 2010

    New York, NY and Neptune, NJ, August 24, 2010 – Oh Snap! Cases launched the first ever official animal/silicone band holder that snaps and holds up to 300 bandz inside and out! It is available in 15 styles and colors with popular themes like Gymnastics, Skateboarding, Zebra, Soccer, Princess, and Pirate.

    Oh Snap! Cases are kid-sized cases with fun-zany-colored loops attached that “snap!” onto your backpack, lunchbox, belt, wrist, purse, sports bag, or notebook. They were created based on research conducted over the past 6 months concluding that kids a) go crazy for the bandz and b) have no where to keep them safe. It is the first of its kind to fit up to 300 silly bands inside and out. And apparently the kids are going just as “crazy” for the cases as they are for the bands.

    “We have orders coming in where parents are ordering every style because they tell us their kids HAVE TO collect them all”, says Jamie Hewitson, Senior Product Developer for OhSnap Cases. “The most popular themes are Cheer Snap (cheerleading theme) and Fishy Snap (princess fish theme) right now. And this is exactly why we offer 15 styles at only 7.99 each, because kids know what they want but also because we want them to be affordable for parents, too. We are also looking into licensing opportunities with some ever popular big screen names that we are sure are going to blow away anything we’ve offered so far, but we’re not telling who!”

    These cases are perfect for kid’s book bags and lunchboxes, but that’s not where the “usefulness” stops either. Moms are snapping them onto their purses during their kids sporting events, and they have even been spotted hooked to beach chairs.

    “We are thrilled to be able to offer a product that excited kids and moms alike”, says Natalia Rybka, the mastermind behind the “snap” feature on the case. We like that kids want to keep their bandz in something cool, but we also like that moms are thrilled that they aren’t all over the house anymore. This way everyone is happy.

    OhSnap! Cases are offered on their online store at http://www.ohsnapcases.com.

    About OhSnap! Cases: http://www.ohsnapcases.com
    OhSnap! Cases are the first official fun and zany styled animal/ silicone band cases that snap onto your backpack, lunchbox, belt, wrist, purse, sports bag, or notebook. They come in 15 styles and colors priced at only 7.99.

    CONTACT
    Sales and Marketing Contact:
    Michael Borsellino, OhSnap! Cases, ohsnapnews@gmail.com, http://www.ohsnapcases.com

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